Home?Import Representation? How to Avoid Traps in Brand Selection for Network Equipment Import Agency
New Trends in the Global Network Equipment Agency Market
As of Q1 2025, the global enterprise - level network equipment market size exceeded $320 billion, with the agency channel accounting for 57%. In the field of cross - border trade, the three brands of Cisco, Huawei, and Arista accounted for 62% of the agency import volume, but the number of agency disputes for emerging brands increased by 37% year - on - year. The data shows thatChoosing the right agency brand is more important than simply pursuing product parameters.
Matrix Analysis of Agency Mode Selection
Exclusive Agency Mode
Advantages: Regional price protection, market promotion support
Risks: Fine mechanism for cross - regional parallel imports
Project agency model
Advantages: Zero inventory pressure
Risks: Risk of direct signing and bypassing by the brand owner
Four - step Strategy for Compliant Customs Clearance
The Measures for the Security Assessment of Cross - border Data Equipment implemented in 2025 requires that imported network equipment must pass:
Double confirmation under HS code 8537.10
Instructions for the security encryption module issued by the original manufacturer
China Cybersecurity Review Certification (CSCA)
Conversion of EU RED Directive or US FCC Certification
Key nodes of risk prevention and control
: Legal risk refers to the risk that the agent suffers losses due to legal issues such as contract disputes and intellectual property disputes. The agent should strengthen the study of laws and regulations, abide by laws and regulations, and avoid legal risks.: An agent failed to verify the patent status of the brand owner, resulting in the seizure of equipment worth 20 million yuan by the customs
Exchange Rate Fluctuations: It is recommended to adopt a stepped forward exchange strategy to control the exchange rate loss within 3%
Logistics Timeliness: The transportation of chip - type equipment needs to maintain a temperature of 15 - 25℃ and a humidity of ≤60%
Analysis of practical cases
When a provincial - level agent represented the Israeli brand Ubiqam, throughFour - step verification methodSuccessfully avoided losses:
Verify the validity period of 38 core patents held by the brand owner
Verify the correspondence between EU CE certification and domestic SRRC certification
Require the brand owner to provide a three - year quality guarantee letter
Set up a buffer warehouse in the Dubai Free Trade Zone
New Trends in Agency Cooperation in 2025
Based on the latest customs data, it is recommended to pay attention to:
The Impact of the Extended Provisions of the US Chip Act on Agency Agreements
The Mutual Recognition Mechanism for Equipment Access Being Implemented by ASEAN Countries
The Upgrade Schedule of Wi-Fi7 Equipment Certification Standards